Minecraft

Art Direction for the 2023 pixel art version Christmas sale.

Mojang Studios and UNFOLLOW requested some warm and cozy environment for the 2023 Christmas post. My job was to art direct the work:

First of all a style guide was necessary so that the pixel artist would mentain consistency through the whole production.
I made sure it had details, character design, thumbnails and mockups;
Then I art directed the creation of a wide panorama showing several scenarios, from freezing to hot environments. As well as the animation of the whole scene.

This work was mainly for Minecraft website and social media, no content present in this reel is supposed to reveal any new asset.

Here is the post on their Instagram.